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Maps Credit Union seeks an experienced Vice President of Marketing to develop the Credit Union’s strategic marketing. The VP of Marketing studies economic indicators, tracks demand by company services, segments customers’ current and future needs, and monitors the competition. Additionally, this position is responsible for achieving financial and strategic objectives by establishing goals, developing budgets, and creating efficiencies through digitization.
Key responsibilities include, but are not limited to:
· Collaborate with the Chief Experience Officer to create a digital strategy that supports Credit Union goals. Plan and execute integrated digital acquisition programs that include a mix of web, mobile, social, display, and SEO/SEM advertising elements to increase sales.
· Lead the formulation, implementation, administration, and evaluation of the Credit Union's existing and future marketing and market development functions.
· Effectively hire, train, mentor, and direct the activities of the marketing team. Communicate job expectations and monitor job results. Coach and counsel staff, and enforce systems, policies, and procedures as needed. Review and evaluate the marketing team’s performance and recommend salary adjustments, promotions, discharges, and other personnel-related actions.
· Establish strategic objectives, develop budgets, control costs, and maximize the use of assets. Ensure continual analysis to measure and improve services. Approve all annual marketing budget expenditures.
· Contribute to marketing effectiveness by identifying short-term and long-range issues. Provide information and feedback pertinent to deliberations and recommend options and courses of action. Recommend product or service enhancements to provide quality customer service.
· Present and communicate all marketing programs to management and personnel and serve as a spokesperson for the Credit Union to the media.
· Ensure that marketing promotions meet or exceed set objectives. Measure results on major campaigns and report results to the President/CEO.
· Review new technologies and keep the Credit Union at the forefront of developments in digital marketing.
Requirements
· Bachelor’s degree in Marketing, Journalism, Communications or related field, or an equivalent combination of education and experience.
· 5+ years of experience in writing and design with an up-to-date portfolio demonstrating skill level.
· 5+ years of proven leadership experience, managing department workflow, contract employees, and other personnel.
· Must possess a valid Oregon driver’s license.
· Must be bondable.
Proof of COVID-19 vaccination preferred.
Exempt Salary Range: $108,804 - $163,206 per year.
This position is eligible for flex-hybrid work (2-days in the office and 3-days remote per week). It is not 100% remote.
To show our appreciation to employees, we offer:
· Medical, Dental, and Vision Insurance
· Employer-paid Life Insurance and Long-Term Disability
· 401(k) program with matching
· Generous PTO accruals and paid holidays
· Employee Assistance Program and Flexible Spending Accounts
· Student loan paydown program
· Membership benefits and wellness incentives
Why employees are proud to work here:
· We offer paid volunteer time
· We provide financial education for youth and adults
· We provide grants to teachers in the valley
· We offer scholarships for local high school seniors headed to college
About Us:
Located in the heart of the beautiful Willamette Valley, Oregon, Maps Credit Union offers a wide variety of services to over 73,000 members. More than anything else, we believe in lifelong learning—not only about money and finances but in all areas of life. Our focus on lifelong learning is a result of our proud history as an educators’ credit union, dating back to our start in 1935. We passionately believe that the best way to navigate life’s great adventure is to do it together.
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Job Information
- Job ID: 65135028
- Location:
Salem, Oregon, United States - Position Title: Vice President of Marketing
- Company Name For Job: Maps Credit Union
- Industry: Banking / Accounting / Financial
- Job Function: Marketing
- Job Type: Full-Time
- Job Duration: Indefinite
- Min Experience: 5-7 Years
- Salary: $108,804.00 - $163,206.00 (Yearly Salary)



